Privacy Policy

1 Who We Are

EU VAT Calculator ("we", "us", "our") operates the website at vatreverse.eu (the "Site"). We provide a free, static web tool that helps businesses determine whether VAT reverse charge applies to cross-border B2B services within the European Union.

We are the data controller for any personal data processed through this Site. If you have questions about this policy or how we handle your data, please see the Contact section below.

2 Data We Collect

What we do NOT collect

What we do collect (via third-party services)

• Usage data — pages visited, time spent, referral source, browser type, operating system, screen resolution, and approximate geographic location (country/city) via Google Analytics.
• IP address — collected briefly for analytics and ad serving. Google Analytics anonymises IP addresses before storage.
• Ad interaction data — which ads are shown, clicked, or viewed, via Google AdSense.
• Cookie identifiers — unique identifiers stored in cookies to recognise returning visitors (see Cookies section).

3 Google Analytics

We use Google Analytics 4 (GA4), a web analytics service provided by Google LLC, to understand how visitors use our Site. Google Analytics collects anonymised usage data including pages viewed, session duration, traffic sources, and device type.

Privacy safeguards we have enabled

• IP anonymisation — the last octet of your IP address is masked before storage
• Data retention set to 14 months — the minimum available in GA4
• No user-ID tracking — we do not link analytics data to any personal profile
• Consent mode v2 enabled — analytics only fires after cookie consent is granted

You can opt out of Google Analytics across all websites using the Google Analytics Opt-out Browser Add-on.

4 Google AdSense

We use Google AdSense, an advertising service by Google LLC, to display advertisements on this Site. AdSense allows us to keep the calculator free for everyone.

Google AdSense may use cookies and similar tracking technologies to serve ads relevant to you based on your browsing history across other websites (interest-based advertising).

What AdSense collects

• Your approximate location (country / region)
• Browser type and operating system
• Browsing behaviour across websites using Google advertising (if you have not opted out)
• Ad clicks and conversions

We do not have access to the data Google AdSense collects about you. Google acts as an independent data controller for advertising data. See How Google uses data when you use our partners' sites.

5 Cookies

Cookies are small text files stored on your device. This Site uses the following categories of cookies:

Strictly necessary cookies

Analytics cookies (requires consent)

Advertising cookies (requires consent)

Managing cookies

You can withdraw or change your cookie consent at any time by clicking "Cookie Settings" in the footer. You can also delete or block cookies through your browser settings:

• Chrome
• Firefox
• Safari
• Edge

6 Legal Basis for Processing (GDPR)

Under GDPR, we rely on the following legal bases for processing personal data:

Where we rely on consent, you have the right to withdraw it at any time without affecting the lawfulness of prior processing.

7 Your Rights Under GDPR

As an EU/EEA resident, you have the following rights regarding your personal data:

• Right to access — request a copy of the personal data we hold about you
• Right to rectification — request correction of inaccurate data
• Right to erasure — request deletion of your data ("right to be forgotten")
• Right to restrict processing — request that we limit how we use your data
• Right to data portability — receive your data in a machine-readable format
• Right to object — object to processing based on legitimate interests
• Right to withdraw consent — withdraw consent at any time
• Right to lodge a complaint — complain to your local supervisory authority

8 Data Retention

• Cookie consent preference — 12 months from the date of consent
• Google Analytics data — 14 months (minimum retention, set in GA4 settings)
• Google AdSense data — per Google's data retention policy
• VAT calculator inputs — not retained at all; data never leaves your browser

9 Third-Party Services

We do not sell, rent, or trade your personal data to any third parties for their own marketing purposes. We do not currently use affiliate links.

International data transfers

Some third-party providers (Google, GitLab) are based in the United States. Data transfers to the US are made under the EU–US Data Privacy Framework or standard contractual clauses, ensuring GDPR-compliant safeguards.

10 Children's Privacy

This Site is intended for business users and is not directed at children under 16 years of age. We do not knowingly collect personal data from children. If you believe a child has provided personal data, please contact us and we will delete it promptly.

11 Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the "Effective" date at the top of this page. Continued use of the Site after changes constitutes acceptance of the updated policy.

12 Contact Us

If you have questions about this Privacy Policy, want to exercise your GDPR rights, or have a complaint about how we handle your data, please contact us: